Product Leader · Founder · Advisor
Product leader.
Founder.
Built for transformation.
I've spent 20 years at the intersection of product strategy and hands-on building — as a CPO driving AI transformation and business model pivots, and as a founder shipping products from scratch. I specialise in the moments when companies need to change: bringing clarity, conviction, and the ability to execute.
What I do
I work with companies at inflection points — when the old approach no longer works and something new has to be built.
Product Transformation
When the ground shifts, I bring clarity.
I lead product organisations through inflection points — AI disruption, business model pivots, post-acquisition repositioning. I've done this across EdTech, retail tech, and B2B SaaS, from startups to scale-ups. The pattern is always the same: deep listening, a clear strategic framework, and the conviction to drive it through.
Zero-to-One
From concept to product-market fit.
I've built companies and products from scratch three times — handling product, GTM, sales, and operations. That founder experience shapes everything I do: I think in business models, not just features. Whether it's a new product line inside a scale-up or a standalone venture, I know what it takes to go from nothing to something that works.
AI Strategy & Execution
Not just a strategy deck — actual implementation.
I've architected AI strategies that became board-level narratives and shipped AI-powered features that drove measurable engagement and efficiency gains. I build with AI tools myself every week. In a landscape full of AI talk, I bring the rare combination of strategic vision and hands-on understanding of what's actually possible.
Transformation stories
Every role I've taken has been at an inflection point. Here's how I've navigated them.
What I'm building
I don't just lead product teams — I ship products myself.
About me
I'm French with Spanish roots, grew up in Venezuela, and have worked across five countries. That mix of cultures gave me something I value deeply: the instinct to bridge perspectives that don't naturally connect.
I studied business at EDHEC, then went to film school in Barcelona — because I've always been drawn to both strategy and storytelling. That combination still shapes how I think about product: through the user's eyes, with attention to craft, and always asking whether something feels right, not just whether it functions.
Outside of work, I code personal projects most weekends, experiment with generative AI, and build tools for a small dog training business my partner runs. I'm a visual thinker who photographs, designs, and makes things — digital or otherwise.
I believe the best products come from teams with psychological safety, clear direction, and the freedom to be scrappy. I build those teams, and I thrive in them.
Background
French-Spanish, raised in Venezuela
Worked across 5 countries
EDHEC Business School · Film school, Barcelona
Focus areas
EdTech · B2B SaaS · Marketplaces
AI transformation · Business model pivots
CPO / VP Product · Fractional available
Outside of work
Tennis
Photography & video
Weekend coding projects
Let's talk
Whether you're looking for a product leader to drive transformation, exploring fractional or advisory options, or just want to exchange ideas — I'd love to hear from you.
Connect on LinkedIn